fastfit

Project Summary

I was the sole user experience designer for this project, handling all aspects of the product delivery from user research to final mockup delivery.

I also project managed myself via a trello board where I captured the milestones and deliverables for this product:

Trello Board

Feel free to visit the links below to review the different aspects of this project.

• Project Requirements
• Competitive Landscape
• User Research
• Problem Statement
• Planned Features
• Mockups and User Testing
• Information Architecture
• Visual Design
• Interaction Design
• Final Solution
• FastFit Presentation (Powerpoint/PDF + Github code & HTML link)

Project Requirements

The National Wellness Institute wants to reimagine how people can adopt and maintain a routine that enhances their well-being.

• Focus on a category that relates to personal well-being
• Provide a way to track the user’s progress and push them to commit to a healthier lifestyle
• UI should reflect a fresh, updated image

Competitive Landscape

In the “Fitness Apps” segment, the number of users is expected to amount to 39.9M by 2021, an increase from 25.9M in 2017.³

Android OS dominates the worldwide market with 87% market share², while iOS holds 12%. In the United States, Android holds 53% market share vs. 45% for iOS¹.

User Research

A survey was conducted to acquire information on fitness habits and usage of assisting devices like fitness apps. 44 respondents indicated the following:

• 60% have "gymphobia"
• 52% are sedentary
• 44% don't have time for fitness
• 55% don't know what to do when they work out
• 47% want planned routines to follow in their workouts

Interviews were conducted with 5 users to find out more information about their motivations and what kinds of apps they might use already to track their fitness progress. Users indicated they are motivated through youtube videos, music, and competition with other people.

Problem Statement

Busy, unsure or unmotivated people need a way to quickly work out because they don’t have the time, expertise or motivation to do so on their own.

Planned Features

Fastfit will motivate and guide users by offering the following features:

• Pre-generated workout routines
• Visual and audio guides
• Achievement earning system
• Encouraging notifications

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User Research

Mockups and User Testing

Information Architecture

Visual Design

Interaction Design

Final Solution

Presentation

A presentation and landing page was created to summarize this project. Download it in PowerPoint format or download it in PDF format.

FastFit Landing Page - Github link to the code for the landing page created with bootstrap for this project.

FastFit Landing Page - Github hosted link for the landing page.